Made in the USA

Globalization is reducing differences that existed between nations in time, space and culture. Recent technological advances has accelerated the process of globalization. The problem is that not all countries are on an equal playing field when it comes to media. Cultural imperialism occurs when some countries dominate other countries through the media. There is an unequal flow of film, TV, music, news and information between nations. Many American TV programs are broadcasted in other countries, and people are starting to worry that American ideals will become universal due to the influence television has on its viewers. An issue with imperalism is that it does not always work both ways. For example, the United Kingdom shows many American television programs on their stations, yet America shows very little British programs. Even when we do pick up a British program like The Office, we completely Americanized it, recasted it, and rewrote it, only keeping the premise. So in America we tend to be exposed to American style television, but globally we also broadcast our programs, making sure other nations become informed on the newest trends, phrases, issues and stories that we Americans find so amusing. 

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