Dog Eat Dog World

Regardless of how you feel about animals you can't help but feel sad during the ASPCA's commercial. It is trying to help end animal cruelty and is full of disheartening pictures of lonely pathetic animals. The combination of cute puppies and Sarah McLachlan's Angel playing in the background makes you immediately want to hop in your car and rescue a pet. I feel like nurture and guidance applies to this ad, because it is encouraging you to nurture a stray and help save it's life. Your potential guidance is all that a poor innocent animal needs to live a long and healthy existence. This ad is chalk full of pathos because it is just constantly pulling at your heart strings, and also uses an ethical appeal by providing statistics to further guilt you into to getting involved.



http://www.youtube.com/watch?v=9gspElv1yvc